Glossary · Data room features
Engagement analytics
Also called activity reports, activity reporting, engagement reports
Definition
Engagement analytics are the reports a data room builds from its audit trail: which bidders log in, which folders they spend time in and which documents they keep coming back to. Sellers and their advisers use them to judge which buyers are serious and what worries them.
Where engagement analytics comes up
On this site, in our guides and in the conversations we've written up.
Guide What is a virtual data room? A VDR adds deal-grade permissions (view-only, no download, expiring access), dynamic watermarking, built-in redaction, a Q&A module that keeps buyer questions organised and auditable, and detailed engagement analytics that tell you which… Guide How to choose a virtual data room Reporting: engagement analytics that show which buyer is serious. Guide The due diligence data room checklist Apply permissions per bidder, watermark everything, and use engagement analytics to see who is actually doing the work, the buyer reading every page late at night is usually your most serious one. Guide iDeals VDR review: easy to use, secure and quick to set up Engagement analytics are strong: you see who accessed which documents, how long they spent reviewing them and which files attract the most attention. Guide Intralinks VDR review: the security veteran, with a learning curve Its engagement analytics are well reviewed: you see who is accessing your documents, how often files are viewed and which bidders are most engaged, which helps you prioritise follow-up conversations and the themes to address in them. Guide Drooms VDR review: European data sovereignty, with a few caveats Activity reporting shows how users interact with your documents, and the audit trail shows who accessed which documents and what they did. Use case Best virtual data room for M&A Engagement analytics to spot the serious buyers
An export and full audit trail for the close
Feature-complete across the whole deal lifecycle, with a Preparation Portal and Deal Hub alongside the data room. Use case Best virtual data room for fundraising Engagement analytics to see investor interest
Transparent, predictable pricing for a single raise
A feature-complete suite with a Preparation Portal that gets you investor-ready fast; strong for European raises. 
Video · VirtualData-Room.com Drooms review: European data sovereignty, with a few caveats Activity reporting will also help you understand how users are interacting with your documents. 
Video · VirtualData-Room.com iDeals review: as good as its name? Strong engagement analytics, Q&A and audit trails for due diligence
New AI summaries, redaction, translation and chat
Pricing can feel high for smaller organisations
The name iDeals is a very clever pun for a virtual data room, but does a…
Video · VirtualData-Room.com Drooms review: European data sovereignty, with a few caveats Activity reporting will also help you understand how users are interacting with your documents. Video · VirtualData-Room.com iDeals review: as good as its name? Strong engagement analytics, Q&A and audit trails for due diligence
New AI summaries, redaction, translation and chat
Pricing can feel high for smaller organisations
The name iDeals is a very clever pun for a virtual data room, but does a… Related terms
Audit trail The data room's record of who opened, downloaded or printed which document, and when. Q&A module The part of a data room where buyers ask questions and the seller's team answers them, with a full record. Board portal Software for running board meetings: agendas, board packs, votes and minutes. Data room index The numbered folder structure of a data room, which acts as its table of contents. Deal room Another name for a virtual data room: a secure online space for sharing deal documents with outside parties. Dynamic watermarking Stamping each viewer's name, email or time on documents as they open them, to discourage leaks. Fence view A viewing mode that shows only a strip of the document at a time, to block screenshots and shoulder surfing. Granular permissions Settings that control, per user or group and per folder, who can view, download or print each document.